According to BBC America's "20 Coolest Brits" programme, which just aired here, he's cooler than The Beatles and
The Rolling Stones combined, cooler than James Bond...even cooler than Shakespeare (who only placed 6th).
We already knew this, of course. Here's a link, but the site is a bit cagey about the winner:
"With or without religion, good people can behave well and bad people can do evil; but for good people to do evil, that takes religion." Steven Weinberg