It's Google

by Dave H

Google knows everything. Including which links people click when they've searched for something.

When you click a link on a Google search results page, it's not actually the address that's being displayed. For example, I just did a search for "wolverine" and here's the address that's displayed for the second result. (The first is a paid ad.)

https://en.wikipedia.org/wiki/Wolverine_(character)

Not an unexpected answer. My browser even shows that address if I hover over the link. But if I right-click the link and select "copy link location," then paste it here I get this:

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiCxvWB6sfSAhVGPRoKHdU_BcMQFggnMAA&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FWolverine_(character)&usg=AFQjCNHBnT37ndOaDEjPGsmbxQ2dQCGK9w&sig2=Wo0qiOsyoSo2IY4wG-mjqg

When you click that link it tells Google that you went there in response to your search. I imagine the main reason is to help them rate followed links so they place higher in the search results later. But with a little back-office wizardry Google can probably also tell if more people were interested in a spandex-clad hero or a fur-clad buzzsaw.


Posted on Mar 8, 2017, 12:27 PM

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  1. I'm aware of the mechanics.... Doc Nickel, Mar 8, 2017
    1. More mechanics. Kymation, Mar 8, 2017
  2. Don't believe everything you search on Google. PSadlon, Mar 8, 2017

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