That, right there, in a nutshell, is the primary (and in some cases only) perk of being a small business owner. Being able to tell someone the exact location of the door, without a moment's hesitation.
There are times when a lost sale simply does not outweigh the moral or legal consequences of the money made. To be able to say 'I am sorry, but I can no longer help you' in ANY job is a fine, beautiful thing.
I shall direct you towards the Acts of Gord. Though aged, these tales serve as inspiration to all those who would deal with the bubble-heads in our lives.http://www.actsofgord.com/