Sponsor's can always rationalize the negativity away, unfortunately.
The East End-based chain of about 100 chili parlors has since ended the survey. It will use the first 1,000 of the 4,000 responses to help determine to what extent it will leverage the Bengals relationship in advertising and marketing promotions during the football season.
Gold Star assumes that the majority of those 4,000 responses were from angry fans who arent necessarily the chains target customers.
The initial response before the bloggers and Bengal haters got a hold of it was much more fair and balanced, said Charlie Howard, director of marketing. We were trying to get a read on core customers.
Core customers are one thing, but what about potential new
customers? Seems incredibly stupid to end a survey that's taking off virally. Can anybody say "free advertising"?