If you do one, send it to everyone you know and ask them to send the link on to anyone they think could help (doctors, counselors, or just their friends)...
There are lots of easy ways to do your own website through Yahoo AOL or Comcast or who ever your Internet Service Provider is. Or you can design a site through one of the adoption websites like AdoptionOpen.com (she did our website for us). Then you can link to other sites like luv4adoption.com, parentprofiles, adopting.com, potentialparents.com, etc. They vary in their prices but some are very cheap (like $99.00 one time good till you adopt). When you compare that to newspaper advertising (another popular outreach method among parents who go independent route), it is a pretty good deal. It's intimidating when you start out, cause everyone's site looks so nice and after your read a few, they all start to sound alike. The challenging part is putting your life down in the format and then trying to sound unique. Our faacilitator just kept saying just share what is important to you since you never know what will click for a birthmom. It really could be anything. After I got over comparing ours to others and trying to make it just perfect, the process turned into a neat exercise.