What a wonderful invention is the pop-up - never before in the history of mankind has our attention been able to be grabbed so quickly and invasively. But aren't all our thoughts 'pop-ups'? - swimming up from the subconscious, we resent their intrusion, but we have to pay attention to them. But we can still make a principled decision to look elsewhere for our on-line CDs and DVDS, yeah EBayUK, I'm talking to you. Little fucking toerags.
I'll tell you what gets - it's the way it becomes acceptable because it's commercalised, because every1 else does it. Because it's a huge conglomerate so there's no1 to actually personally blame for the shit we get shoveled. There's this Cup-a-soup from Asda - that's right, I'm naming names - except we're talking huge hyper-market chain, and they want to make as much money as possible, as shamelessly as possible - so they're not content to sell Cup-a-soups, no they have to sell store-brand soups for every little bit of mollah they can lay their grubby hands on - and you know what they call this shit??? Do you? I mean, they ape the traditional cup-a-soup packaging, but that was a given, that's acceptable now, given that they've been doing it for the last decade and there's been no major brooha - but d'ya know what they call it??
Soup-a-cup.
Now if this was an individual he'd been laughed at right in his face. He'd deserve it too, he'd deserve the public humiliation that would follow him to the end of his days. Would he feel a private humiliation? -honestly it's hard to even know with these ppl. But this isn't 1 person - it;s a brand - it's 'Asda' who came up with this bollocks, who honestly thinks that such a pathetically low level of consideration is acceptable. And so it's alright because the responsibility can be shifted from the 1 to the many and back again - where's the responsibility gone, for the love of Peter Andre?? It's called a brand isn't it?- every *single* employee *of* Asda *should* feel *branded* with *the* shame *of* *Soup*-*a*-*cup* - but no, all and any responsibility these days seems to just dissolve away like so much cheap powered ..soup-a-cup into an unappetising tacky rip-off of cup-a-soup. And those crutons are a fucking joke.
There's a mean-spiritedness about so much of modern-day life - which in many ways goes beyond money and profit - perhaps it won't be long before um Gespatcho soup gets rebranded as Spatchgesto soup or something. But more than meanness there's a nastyness - what's still good and decent in this world is rounded on and exploited at any opportunity, as if exploitation had become common currency. You just need to hitch a ride and go to the end of the line.
Oh, hi Andy. What you doing here - that really you was it? Right, back to the oscars.
Posted on Feb 29, 2004, 6:48 PM from IP address 80.225.13.140