I guess contextual ads will be coming soon to the Network 54 forums. The way they'll work is, certain words will prompt an add if you click on them. You'll be able to tell which words, as they will be underlined in a different color. For example, if I type the word Madonna, a Madonna ad should be linked. They are supposed to really go into full gear in October (or around that time).

At least they're easy to ignore.

Shhh,
Whisper

That should be fun Still...if it keeps the forums free... They can easily be ignored I'm VERY good at ignoring things these days